Effective Date: June 8, 2026

Verity Integrative Aesthetics + Wellness ("Verity," "Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, contact us, schedule appointments, receive services, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information:

Personal Information

Name

Email address

Telephone number

Mailing address

Date of birth

Emergency contact information

Appointment and scheduling information

Health and Treatment Information

To provide wellness, aesthetic, and related services, we may collect information that you voluntarily provide, including:

Medical history

Health conditions

Allergies

Medications and supplements

Treatment preferences

Wellness goals

Treatment records

Consultation notes

Information relevant to determining treatment suitability

Payment Information

When you make a purchase or pay for services, payment information may be collected and processed by our third-party payment processors. We do not store complete payment card information on our systems unless required to complete a transaction.

Photographs and Images

If applicable to your treatment, we may collect photographs before, during, or after services for clinical documentation and treatment evaluation purposes.

Photographs will not be used in advertising, marketing, social media, testimonials, or promotional materials without your separate written consent.

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address

Browser type

Device information

Pages visited

Time spent on pages

Referral sources

Website interaction data

This information helps us improve our website and services.

How We Use Your Information

We may use your information to:

Provide and administer our services

Schedule and manage appointments

Communicate regarding appointments, services, and customer support

Evaluate treatment eligibility and safety

Maintain client records

Process payments

Improve our website, services, and customer experience

Send requested information and updates

Send marketing communications where permitted by law

Detect fraud, misuse, or security incidents

Comply with legal and regulatory obligations

Protect our rights, property, and safety

Marketing Communications

We may send promotional emails, newsletters, special offers, or information about services that may interest you.

You may opt out of marketing communications at any time by:

Clicking the unsubscribe link in emails

Replying STOP to marketing text messages (where applicable)

Contacting us directly

Opting out of marketing communications will not affect appointment reminders, transaction notices, or other service-related communications.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

Improve website functionality

Analyze website traffic

Remember user preferences

Enhance user experience

You may modify your browser settings to refuse cookies, although some website features may not function properly.

How We Share Information

We do not sell your personal information.

We may share information with trusted third parties as necessary to operate our business, including:

Appointment scheduling providers

Payment processors

Website hosting providers

Email and communication service providers

Customer relationship management providers

Analytics providers

Professional advisors, accountants, and attorneys

These service providers are permitted to use information only as necessary to perform services on our behalf.

Business Transfers

If Verity Integrative Aesthetics + Wellness is involved in a merger, acquisition, restructuring, financing, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose personal information when required to:

Comply with applicable laws

Respond to lawful requests from government authorities

Protect our rights or property

Investigate suspected fraud or wrongdoing

Protect the safety of clients, staff, or the public

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to:

Provide services

Maintain business records

Comply with legal obligations

Resolve disputes

Enforce agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

Security Breach Notification

In the event of a data security incident involving personal information, we will provide notice to affected individuals and applicable authorities as required by New Mexico law and other applicable laws.

Your Privacy Choices

Subject to applicable law, you may request to:

Access personal information we maintain about you

Correct inaccurate information

Request deletion of certain information

Withdraw consent where consent is the basis for processing

Opt out of marketing communications

To submit a request, please contact us using the information below.

We may need to verify your identity before responding to certain requests.

Children's Privacy

Our website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised Effective Date.

Your continued use of our website or services after changes are posted constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Verity Integrative Aesthetics + Wellness

Email: [email protected]

Phone: 505-441-2022